Amazon
Amazon in the enterprise
As of November 5, 2026. Every figure links to its source; company-reported numbers are labeled as such.
Amazon sells AI to businesses through Amazon Web Services (AWS), the cloud business it pioneered. AWS rents out computing power, including Amazon's own Trainium AI chips. Through Amazon Bedrock it sells access to AI models from Anthropic, OpenAI, Amazon and others. It also offers ready-made AI tools such as Amazon Quick for office work, Kiro for software development and Amazon Connect for call centers. In Q3 2026 AWS revenue grew 39.3% to $46.0 billion, its fastest growth in nearly five years. That puts AWS on a $184 billion annual pace, and operating income reached $17.8 billion. Amazon says its backlog of signed contracts reached $578 billion and that AI revenue is growing at triple-digit rates. These are company-reported figures.
AWS's strengths are scale and model choice. Amazon says Fortune 500 spending on Bedrock is up nearly 7x year over year and calls it the fastest-growing multi-billion-dollar service in AWS history. It added OpenAI's models in April 2026 after Microsoft's exclusive cloud rights to them ended. Two very large AI-lab contracts anchor demand. Anthropic has committed more than $100 billion to AWS over ten years for up to 5 gigawatts of capacity. OpenAI's original $38 billion AWS deal has been expanded by a reported $100 billion. Named business users include Itaú Unibanco, U.S. Bank, S&P Global and WEX in financial services, and Amazon cites Mondelēz, 3M and Southwest Airlines as Amazon Quick customers.
What to watch: cost and concentration. Amazon expects about $220 billion of capital spending in 2026, mostly for AWS. Much of the backlog is tied to a few AI labs that Amazon also invests in (up to $33 billion in Anthropic and up to $50 billion in OpenAI). AWS's percentage growth still trails Azure's and Google Cloud's, though from a larger base. Management is guiding to growth "north of 40%" in both 2027 and 2028, and plans to sell Trainium chips outside AWS from late 2027.
Key numbers
| Measure | Figure | As of | Source |
|---|---|---|---|
| AWS quarterly revenue | $46.0B (up 39.3% year over year) | Q3 2026 | Amazon Posts $201.9 Billion in Q3 Sales; AWS Revenue Climbs 39% (Cord Cutters News) |
| AWS annual revenue run rate | $184B | Q3 2026 | Amazon Posts $201.9 Billion in Q3 Sales; AWS Revenue Climbs 39% (Cord Cutters News) |
| AWS operating income | $17.8B (up from $11.4B a year earlier) | Q3 2026 | Amazon Posts $201.9 Billion in Q3 Sales; AWS Revenue Climbs 39% (Cord Cutters News) |
| AWS backlog (signed, not yet delivered) | $578B (growing at triple digits year over year) | Q3 2026 | Amazon.com Inc Q3 2026 Earnings Call Transcript (The Singju Post) |
| Fortune 500 spending on Amazon Bedrock | Nearly 7x higher year over year (token volume up nearly 17x) | Q3 2026 | Amazon Posts $201.9 Billion in Q3 Sales; AWS Revenue Climbs 39% (Cord Cutters News) |
| 2026 capital spending (company-wide, mostly AWS) | About $220B expected | Q3 2026 guidance | Amazon Posts $201.9 Billion in Q3 Sales; AWS Revenue Climbs 39% (Cord Cutters News) |
What it sells to businesses
| Amazon Bedrock | One-stop service for businesses to use and customize AI models from Anthropic, OpenAI, Amazon and others without managing the underlying technology. |
| Amazon Bedrock AgentCore | Tools to build, run, secure and monitor AI agents that carry out multi-step business tasks. |
| Amazon Quick | AI assistant for office workers that searches company data, builds reports and automates tasks; it succeeded Amazon Q Business. |
| Kiro | AI coding tool that helps software teams plan, write and test code. |
| Amazon Connect | Cloud call-center software with AI agents that handle customer calls, chats and texts. |
| AWS Trainium and Amazon SageMaker AI | Amazon's own lower-cost AI chips, plus a service for training and running custom AI models on them. |
Named customers and deployments
| Customer | What they did | When | Source |
|---|---|---|---|
| Itaú Unibanco | Plain-language search of customer statements built on Amazon Bedrock for 70 million customers; AWS reports about 80% lower operating costs. | Jun 2026 | Rethink everything: highlights from the 2026 AWS Financial Services Symposium (AWS for Industries blog) |
| U.S. Bank | Amazon Connect with AI self-service across voice, chat and text, unifying hundreds of contact centers serving millions of customers. | Jun 2026 | Rethink everything: highlights from the 2026 AWS Financial Services Symposium (AWS for Industries blog) |
| S&P Global | Runs AI agents on Amazon Bedrock AgentCore, with a safety-control system and cost circuit breakers for agent spending. | Jun 2026 | Rethink everything: highlights from the 2026 AWS Financial Services Symposium (AWS for Industries blog) |
| WEX | AI agent platform on Amazon Bedrock AgentCore handling more than 40,000 support tickets a year. | Jun 2026 | Rethink everything: highlights from the 2026 AWS Financial Services Symposium (AWS for Industries blog) |
| Mondelēz, 3M, Southwest Airlines, EchoStar and DXC | Named by Amazon as customers of Amazon Quick, its AI assistant for office work (no deployment sizes given). | Oct 2026 | Amazon.com Inc Q3 2026 Earnings Call Transcript (The Singju Post) |
| Capital One, IBM, Robinhood and Infor | Named by Amazon as customers of AWS Continuum, a new AI service that finds and fixes software security vulnerabilities. | Oct 2026 | Amazon.com Inc Q3 2026 Earnings Call Transcript (The Singju Post) |
Partnerships
| Partner | Deal | When | Source |
|---|---|---|---|
| Anthropic | Anthropic will spend more than $100B on AWS over ten years for up to 5 gigawatts of capacity, largely Trainium chips. Amazon is investing $5B now and up to $20B more, on top of $8B already invested, and the full Claude Platform is coming to AWS. | Apr 2026 | Anthropic and Amazon expand compute collaboration (Anthropic) |
| OpenAI (models on Bedrock) | OpenAI's models, its Codex coding agent and new Bedrock Managed Agents became available to AWS customers after Microsoft's cloud exclusivity ended. The article also reports Amazon agreed in Feb 2026 to invest up to $50B in OpenAI and that the AWS compute deal was expanded by $100B over eight years. | Apr 2026 | OpenAI Models, Codex, and Managed Agents Now Available on Amazon Bedrock After Microsoft Exclusivity Ends (TechWyse) |
| OpenAI (compute deal) | Original seven-year, $38B agreement for OpenAI to use hundreds of thousands of Nvidia GPUs on AWS, with all capacity due online by end of 2026. | Nov 2025 | OpenAI and Amazon agree $38bn deal (RTÉ) |